Social Media Marketing

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Social Media

Today I will talk about social media. I don't think so that you people are unaware of its enormous power.Its growing faster than Internet.Winthin the first ten years of its birth, the Internet managed to get 1 billion users whereas the Facebook alone got 1.6 billion users after being opened up for 2006.
Its a process of creating content inorder to get traffic for your blog,brand and service by using social media.


Social Media Marketing Stategies 
Different strategies are devised for marketing:
  • Paid search Advertising 
  • SEO(search engine optimization)
  • Pay per click
  • Paid Social Media Advertising 
  • Content Marketing 
  • Email Marketing 
  • Affiliate Marketing
Types of Marketing SM


Facebook being the king of social media alone provides unparalleled opportunity for advertisers by hosting 2billion users per month.

Instagram host 500million users monthly and commands highest engagement rate in the audience.

Twitter has authority in breaking news and providing platform for connecting people.It has 328 million monthly users.

Pinterest has 175 million active users and provides great platform. 

LinkedIn is also unique forum by having 227 million active users.

Snap chat is new platform with 301 million users.

WhatsApp is sms platform and it has 2billion global users.

You tube has tremendous capacity of reaching customer. It has almost 2billion users.

Advantages of Social Media Marketing 

It is magical tool increasing sale,brand recognition and exposure. Social networking is essential for marketers due to certain benefits:

Increased Brand Awareness 

After creating social media strategy for your content or product and interacting with potential customers you can get enormous traffic as they like and share your post.Its cost effective and reach to the maximum in a short span of time.

More Inbound Traffic

Inbound traffic is limited with out social media platform.Social media is a melting pot of different people from different backgrounds and needs.Some search website by using keywords on Facebook and some on Instagram and so on.So we can say that by using SMM we reach each and every corner of the globe. 

Improved Search Engine Ranking

Search engine optimization is very important for achieving high ranking and getting traffic to your site.For instance all the people uses Google to obtain information and they won't navigate past page because normally they find answer on first page.So if your site in ranked in the top search engine results, you should reconsider your content with more keywords, inbound and out bound links, photos,videos and meta tags.In this way you can make your site incredible. 

5 pillars of Social Media 

Businesses use social media for different purposes.Sometimes they want to know that what people are saying about their brand.They will monitor social media conversations and responses.
If a business want to know that how it is performing on social media,they will analyse it sales and reach with an analytics tool.
If business want to target specific audience they will run ads.We can sum up it in five pillars:
  1. Strategy 
  2. Planning and publishing 
  3. Listening and engagement 
  4. Analytics and reporting
  5. Advertising 
Fountune Magazine uses social media to grow its brand .Spokesperson for social media said:"social media is place where we can own our brand and promote. We pay alot of attention to Twitter, Facebook, LinkedIn and Google to promote our content and break news to get our stuff out there".

Comments

  1. vasanthApril 23, 2021 at 11:03 PM

    Very well researched blog explaining all aspects of social networking as an advertising tool. The language is very lucid and free flowing. I would give it a 4 star review.
    Well done and good luck

    ReplyDelete
  2. Mona RazaApril 24, 2021 at 12:18 PM

    Thx alot

    ReplyDelete

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